How do you measure the value of reduced risk?
“So how do you measure the ROI from reduced risk?” I was asked that question during a podcast a few weeks ago. It’s a great question, but with a less than satisfying answer. The value of reducing risk...
View ArticleHow do you create an ROI marketing message?
If we look at the typical objectives of a marketing team they are to generate awareness (and associated lead generation), position against competitors, and educate the market on the product. These are...
View ArticleWhat is the best timeframe for a business case?
What’s the correct time horizon to use when building a business case? We advocate for a 3-year look but why not 5 or 10 years? Wouldn’t a longer horizon build a more accurate business case? No. Let’s...
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What is IRR?
Internal Rate of Return (IRR) is a topic that just won’t die. It came up during a conversation with a few CEOs here in Maimi when one insisted it was the best way to evaluate a project. His reasoning...
View ArticleHuman Factors
We talk a lot about ROI, and that’s the focus of Nucleus Research as a technology research firm, but I’ll let you in on a secret, human factors are the driving force to a successful project that...
View ArticleThree ways you’re being manipulated by IRR
Internal rate of return (IRR) is often confused with return on investment (ROI). Using IRR sounds impressive but in reality it has nothing to do with measuring the value of an investment. In fact,...
View ArticleCompliance: A Hidden Driver of Sales
In the world of return on investment (ROI), compliance is often viewed as a necessary evil. It’s not something that directly contributes to the bottom line, but rather an obligation that must be met to...
View ArticleThe ROI of Analytics: Transforming Decision-Making and Driving Business ROI
In today’s rapidly evolving business landscape, the ability to make informed decisions is crucial. Nucleus has found companies that leverage analytics to drive decision-making gain benefits in three...
View ArticleHow to Build a Value Culture
In the world of business, understanding value is crucial for making effective decisions and prioritizing projects. By focusing on value, organizations can maximize the return on their technology...
View ArticleThe Shift from Best-of-Breed to Integrated Suites: Streamlining Costs and...
Nucleus has noticed an increasing trend away from best-of-breed applications towards integrated suites. This shift is primarily driven by cost considerations in acquisition, integration, and support....
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